With more than 1.5 billion people already on Facebook, that is where the audience is! The large network is one of the reasons why Facebook Live will succeed. Facebook says that its initial data shows that people comment 10 times more on Facebook Live videos than on regular videos. If your event has yet to explore using Facebook Live to engage with your audience, particularly those not in attendance, you should start thinking about how you can since it is a channel that is sure to bring you closer to your event’s target audience. Facebook Live works in a straightforward manner; it allows anybody to stream a video from their smartphone and […]
Did you know that broadcast media Channel 4 News racked up over 200 million video views on Facebook since switching to a video-only posting strategy? That’s a ton of engagement, with a young audience of 35 and below too! Using videos to drive engagement on your social media channels to promote your event can be a very attractive proposition. But you might be wondering how you can get started on creating high quality videos even with little to no expertise or professional equipment. With the advancements in smartphones these days, all you really need to create great videos is your smartphone! We provide you with five handy tips to guide you in producing your first video with a smartphone. Start […]
PechaKucha, or chit-chat in Japanese, grew from a single event in Tokyo to a global community of organizers who host PechaKucha Nights in over 900 cities today. At PechaKucha Nights, you’ll hear from speakers in a variety of fields from design, tech, business, architecture, photography, literature, and more, who boldly take the stage to share about their projects, their passion or their causes in a succinct 20 images by 20 seconds format.
Networking at events can be awkward, but need not be. Help attendees to feel at ease, break out of their comfort zone, and get to know more about others at your event beyond “What do you do?” by facilitating one of these five creative (and we promise, fun) networking ideas below! Assemble A Dream Team Let’s transform your attendees into groups with superpowers! Print out some photos and cut them into the number of people per group. When your attendees check-in at the event, give them a fragment of the image and a timeframe to find the members of their team. Once they’ve found each other, get them talking! If you expect a diversity of skills […]
With the right sponsors, everyone wins! Your sponsors receive a significant brand boost with their desired demographic, event attendees gain access to solutions offered by your company and the sponsors, and your event benefits from the funding to make it happen. What can you do to maintain the relationships with sponsors that you court for your event? We explore 7 ways you can engage with your sponsors so that you can play them for keeps. Understand the needs of your Sponsors The first rule to sponsorship is that you have to place the needs of your sponsors above your own. What does this entail? You need to find out the […]