Event Trends: What’s Up in 2018?

By Michelle Leongon
At the recent 10th edition of Backstage Pass KL aptly titled “#FOMO – Featuring Organisers Making Original Events” (see what we did there), we invited onboard 4 event organisers to share with us how they’ve gone down the (scenic) road less travelled, breaking away from the norms to do different in introducing original elements to their events, earning themselves the much coveted badge of the “Trends-Formers”. The session was kicked off by Peatix’s very own in-house resident social nuthead (aka the same person penning this post who is finding it rather strange to be addressing herself in 3rd person speak but she digresses) who gave an overview of the 5 […]

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Event creation revamped and enhanced for organizers on Peatix

By Claire Dingon
Over the years, we’ve assisted with thousands of events and have gathered feedback on your experience with creating events on Peatix.   The introduction of our overhauled event creation process is a culmination of your input to make our ticketing platform easier for you to use.   Find out how it works in greater detail here, but of note, are the following enhancements to creating your events on Peatix.    1. Walk through of the event creation process over three distinct stages – Basics, Tickets and Details. Doing so ensures all your bases are covered so you do not miss out on important sections you might want to include for […]

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Event Growth Hacking: Sell out your events on a limited budget

By Claire Dingon
To growth hack events is to use low cost and innovative alternatives to traditional marketing to radically sell more tickets.     Eunice Cheng, the founder of Indiependence Growth Consulting shares five steps you need to take first to set yourself up for a foundation for growth. 1. Build a community. Find your audience and decide which channels to focus your outreach to. 2. Start thinking about public relations. Forge relationships with trade media and relevant influencers within your industry or interest group. 3. Develop and curate content that will be relevant to your audience.  4. Make a mailing list, and use it wisely. It’s old school, but intimate. You […]

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How event series Music and Makan sold out 100% of the time on a $0 marketing budget

By Claire Dingon
Music and Makan is an event series of classical music performances in intimate spaces such as living rooms coupled with inventive food from renowned local establishments.     Beverly Hiong, its founder being a classical musician herself, saw the need to provide a platform for brilliant Singaporean classical musicians to perform chamber music. So in 2017 she got on it and ticketed five sold-out events featuring 20 musicians and reaching over 200 audience members. An impressive feat no less to drive public interest in a niche segment of music, with each ticket priced between $50-$88.   So how did she reach new audiences and better yet, get them to pay? […]

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How StoryFest Singapore sold out 9/10 events in its inaugural festival year

By Claire Dingon
StoryFest Singapore is an international storytelling festival featuring storytellers from the world over. 2017 was its first edition with 98% of all festival tickets sold. A feat to be admired for a festival in its infancy. So how did they get the word out to sell out nine of its 10 events?     Kamini Ramachandran, Creative Producer of StoryFest Singapore, shares her secret sauce to selling out. She challenges you to think about these four questions.   How do you leverage the network you have? There’s no time to start from scratch and no need to reinvent the wheel! Think about networks you possess and how you can tap […]

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