Accelerating event awareness up by 32%-82%: How three organisers did it

A children’s theatre performance drove event awareness up by 31.8% and sold out two weeks before the event.

A one-day conference had an increment of 41.8% more views of their ticketing page within three days of opening the event up for registrations.

A weekend getaway garnered an impressive growth of 82.1% more page views the very day the event was published!

Accelerate event awareness

How did the organisers of these three events manage to increase event awareness so quickly and significantly?

The secret sauce, revealed
Aside from organising interesting events, all three organisers added one of two factors to their repertoire of marketing tools made available when they hosted their events on Peatix.

1. Social Share: Organisers of the first two events mentioned had enabled Social Share, a built-in feature that incentivises attendees with a 10% discount off the ticket price when they choose to share an event on Facebook or Twitter. This allows organisers to exponentially market their event by reaching friends of current attendees on social media!

2. Follow an Organiser: The weekend getaway event experienced such rapid growth in views of their ticketing page as previous attendees or fans have opted to receive news of future events! Otherwise dubbed as followers. Once an event goes live for ticketing on Peatix, followers will automatically receive an email notification of it and never miss out on events they love.

How does it work?
Relevant targeting.

People trust brand recommendations from friends seven times more than they do advertisements. Hence the effectiveness of Social Share as attendees share about events they are attending with friends they’re connected with on social media. This is evidenced in Social Share driving up to 3.5 times more event awareness in comparison to Facebook for the above events. 

As for following an organiser, because it’s a deliberate opt-in decision, recipients of the email notification of a new event actually want to receive and be amongst the first to know this information. Hence increasing the likelihood that they’ll click on the email and through to the event page to find out more, driving both relevant and engaged traffic to the ticketing page.

Seeing is believing, try it for yourself (for free)
Encourage people to follow you as an organiser to be in the know of future events. Attendees can also easily follow you upon ticket purchase should they choose to remain opted in to receiving news about new events.

Follow an organiser of events hosted on Peatix

Drive more event awareness and fill more seats at your events – host your next event on Peatix and try these tools for yourself.

All data is accurate at the time of posting this blog post based on three real events on Peatix.
Image Credit: zhmdngr on Flickr

Event Management, Global, Singapore. permalink.
Claire Ding

Claire Ding is the Community Manager at ticketing platform Peatix in Singapore. She runs a community event for organisers, Backstage Pass , where organisers connect with others and learn tips on event management. Quite the thrill-seeker, Claire’s gone skydiving, bungee jumping, and enjoys anything that puts her on edge (quite literally), it’s no wonder she’s in the business of events with never a dull moment!