Upping the Game with our new self-service promotional feature

News Flash: Looking to scale the game on that ladder of event listings? Whether your objective is to expand reach, drive more traffic or increase conversions, you can now customise your Peatix Boost campaign with our newly-introduced self-serve promotion feature that enables you to set up 1) Email Recommendation or 2) Search Placement campaigns, at your convenience, to meet those objectives. With the new self-serve function, in addition to submitting a request via form submission, you can now: 1. Log into your Peatix account and click on “Promote More!”                           2. Select either “Email Recommendations” or “Search Placement“ 3a. […]

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Event Growth Hacking: Sell out your events on a limited budget

To growth hack events is to use low cost and innovative alternatives to traditional marketing to radically sell more tickets.     Eunice Cheng, the founder of Indiependence Growth Consulting shares five steps you need to take first to set yourself up for a foundation for growth. 1. Build a community. Find your audience and decide which channels to focus your outreach to. 2. Start thinking about public relations. Forge relationships with trade media and relevant influencers within your industry or interest group. 3. Develop and curate content that will be relevant to your audience.  4. Make a mailing list, and use it wisely. It’s old school, but intimate. You […]

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How event series Music and Makan sold out 100% of the time on a $0 marketing budget

Music and Makan is an event series of classical music performances in intimate spaces such as living rooms coupled with inventive food from renowned local establishments.     Beverly Hiong, its founder being a classical musician herself, saw the need to provide a platform for brilliant Singaporean classical musicians to perform chamber music. So in 2017 she got on it and ticketed five sold-out events featuring 20 musicians and reaching over 200 audience members. An impressive feat no less to drive public interest in a niche segment of music, with each ticket priced between $50-$88.   So how did she reach new audiences and better yet, get them to pay? […]

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How StoryFest Singapore sold out 9/10 events in its inaugural festival year

StoryFest Singapore is an international storytelling festival featuring storytellers from the world over. 2017 was its first edition with 98% of all festival tickets sold. A feat to be admired for a festival in its infancy. So how did they get the word out to sell out nine of its 10 events?     Kamini Ramachandran, Creative Producer of StoryFest Singapore, shares her secret sauce to selling out. She challenges you to think about these four questions.   How do you leverage the network you have? There’s no time to start from scratch and no need to reinvent the wheel! Think about networks you possess and how you can tap […]

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7 Halloween Events for Introverts

Do you feel like a Halloween Grinch? If all that costume parties and other big audience participation events are sending you running for communion with the undead, we’re here to save the day. This Halloween, have a blast sans the hangover (and the crowd). Whether you’re into the arts, film or games, these events will ensue a fang-tastic week ahead for even the most closeted of introverts.   1. ART – The Ghost of Sister Ping Exhibition Opening How well do you know the ghosts in Chinese folklore? Venture through The Ghost of Sister Ping, an art work and multi-media installation based on a reinterpretation of historical Chinese ghost fictions. Learn more about […]

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