1. Does your sponsor have an email database they want to grow? Offer your attendee email list so sponsors can continue to engage with them after the event. Do look up the local regulation on the privacy of personal data beforehand and put in place the necessary terms and conditions of ticket purchase to encompass giving away of personal data or provide an avenue for attendees to opt-out.
2. Leverage the ability to create any ticket category you want on Peatix to provide exclusive product samples or discounts by sponsors for product exposure and event-related conversion to customers. Making it a ticket category is a gated way of curating attendees who are really interested in what’s on offer. The key to making this work is exclusivity so limit the amount of tickets available per category suggested below.
- Create a ticket category for which when purchased provides ticket buyers with an exclusive set of major discounts to your sponsor’s products or services, we’re talking 40%-50% off. Let attendees have a sneak preview of the type of discounts they’ll be getting and the brands involved so as to generate interest and entice ticket purchase.
- Create a ticket category which includes an exclusive goodie bag with products from your sponsors worth substantially more than the ticket price itself. Doing so both entices ticket sales as perceived value of the ticket increases and provides your relevant sponsors with a more accessible and packaged way to give out product samples.
3. Leave a deeper impression on attendees by printing your sponsor’s logo on common place items that attendees will use during an event and be exposed to for an extended period of time, like a pen, a coffee cup, a free tote bag, and what have you. In this way, the brand remains visually present at the fore.
4. Goodie bags are prime ad space that you should use to include your event’s name and sponsor logos. Give your goodie bags an upgraded look using canvas tote bags that your attendees will be proud to tote around during and even after the event – that’s free advertising for your event and sponsors!
5. Food is often a staple at events, and makes for a hefty sum. Aim to have it sponsored instead of footing the bill! Most, if not all, attendees will help themselves to food during an event which makes it a valuable place for sponsors to have their logo present.
6. Groups on Peatix enable you to build a following for your event. Grow your group to a substantial size, of which you can use as a tool to pitch for sponsorship. Under the group function, soon as your event goes live, an email is automatically sent to your followers to notify them of a new event. Include your sponsor’s logo in your event banner which then appears in the email notification and also on your Peatix event page so members of your group will see it when they click-through to the event.
7. Give sponsors opportunities to speak, moderate panels, or conduct workshops where relevant to display their thought leadership within a field, hence convincing attendees of your sponsor’s credibility and therefore increase trust in their brand.
8. Provide sponsors with screen or stage time to play a video, conduct a product demo, or essentially give them creative freedom to showcase their brand through a programme segment at your event.
9. Have booths where attendees can fiddle around with your sponsor’s product to see how it works. Curate and limit the number of booths to make it a prestigious offering to sponsors and help keep it relevant for attendees lest your event turns them off by becoming too much of a marketplace.
10. If your sponsor has the expertise to provide advice that attendees will seek for, you could set up a contest to win an exclusive consultation with sponsors. This gives sponsors an opportunity to showcase their know-how and demonstrate how their product can provide a solution to an attendee’s pain point. For example, an attendee at a talk for creatives may find it valuable to speak with an expert on hiring creative talent should your sponsor be a recruitment firm.