Sell Out Events: How to Promote Ticket Buying on Social Media

Social media – it’s the 21st century tool for word of mouth marketing and your new best friend in event publicity. Did you know that 92% trust recommendations made by friends and family more so than that of other forms of media?

Social Media Advocacy

Aptly put by an attendee at Powering Women in Business, a sold-out event on Peatix

Same goes for event publicity! So if you haven’t already, start working on publicizing your event through Facebook and Twitter!

Engage on Facebook

1. Create a Facebook event to kick things off! This can be done with extreme ease through the “Promote” tab in the Peatix dashboard, and by ease, we mean in ONE CLICK. You read us right, it’s that simple. What is more, Facebook events include a “get ticket” link, directing traffic straight to your ticketing page.

Facebook event in 1 click

2. Give sufficient cues as to where attendees may get tickets in the description of your event page (i.e. start, middle, end).


The Amazing ToyBox “Christmas is Here!” Concert

Real Escape Game

Escape from the Bank

3. Create a Facebook page to foster engagement with your community, especially if you tend to organize recurring events. Through it, you can keep them in the loop regarding upcoming events as they become your mouthpiece. Take advantage of the Facebook Page cover photo to publicize your event and include the ticketing page URL.

ToyBox Banner link

The Amazing ToyBox “Christmas is Here!” Concert

4. Provide regular bite-sized updates including your ticketing link on your Facebook page or Facebook event page. Keep them wanting more and sharing their excitement on Facebook!

Singapore Art Book Fair

Singapore Art Book Fair

Chateau Asia

Chateau Asia Annual Champagne Tasting at Tower Club

Engage on Twitter

1. Tweet regularly on Twitter with teasers to keep anticipation among your audience high. There is no magic solution for how often, when, or which user you should Tweet to but there is a bevy of tools to give you a leg up on where to begin.

Followerwonk – Determine when users are most active and likely to see your Tweet.
Hootsuite – Schedule Tweets so you need not be at your desk 24/7. Understand the effectiveness of the timing or phrasing of your Tweets by the number of clicks received per Tweet.

Tweet Sundown

Sundown Festival 2013

Connected Women SG

Connected Women: Powering Women in Business

2. Re-Tweet follower Tweets relating to your event. You’d be surprised at the buy-in you could get by engaging these users when rewarding them with due recognition. Tweetdeck’s a useful tool to help you view all Tweets trending under a keyword or phrase related to your event.


Digital Fashion Week 2013

Event Marketing, Global, United States. permalink.
Claire Ding

Claire Ding is the Community Manager at ticketing platform Peatix in Singapore. She runs a community event for organisers, Backstage Pass , where organisers connect with others and learn tips on event management. Quite the thrill-seeker, Claire’s gone skydiving, bungee jumping, and enjoys anything that puts her on edge (quite literally), it’s no wonder she’s in the business of events with never a dull moment!