How to craft an event title that stands out

Naming an event might seem simple and straightforward, yet coming up with one that stands out is an art in itself. It could make or break the difference between someone clicking on your event in an events listing or newsletter to find out more.

Name Please by Lim Tian Chew

Image credit: Lim Tian Chew


Here are eight tips to keep in mind when naming your next event to ignite interest.

1. Leave a lasting impression, be provocative and memorable.
Shut Up and Listen 2014
SCUM Cinema

2. Highlight your event’s mission to immediately appeal to those who identify with it.
Waves of Hope Swimathon 2014

3. Use numbers for annual events or an event series so that attendees will not be confused with a previous event page. It also goes to show the popularity of your event in being able to host it repeatedly!
The Hawker Sessions: 05
Hibiki IV

4. Leverage familiarity

– Highlight well-known names of people or organisations (perhaps including your own!) to capture the attention of those who are fans and add to your event’s credibility.
Alex Goot & Against the Current Live in Singapore
New Vision 2014 by T.H.E. Dance Company

– If it’s an event series, come up with an event series name and use it consistently to capture the attention of regulars and for newer attendees to get acquainted with for future reference.
Creative Mornings Singapore
Backstage Pass by Peatix

5. Highlight your event’s target group to make it crystal clear who the event is for.
TRIBE University Party
No Man's Land: The Final One

6. Surprise with the unexpected like with an off-beat venue. 
Awaken the Dragon Workshop at Haw Par Villa

7. Intrigue by stating the seemingly impossible.
Turn the World into a Website
I Hugged the Berlin Patient

8. Incite the fear of missing out by using words like final, exclusive or limited.
Exclusive Italian Dining Experience
Anberlin's Final Show in Singapore



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Claire Ding

Claire Ding is the Community Manager at ticketing platform Peatix in Singapore. She runs a community event for organisers, Backstage Pass , where organisers connect with others and learn tips on event management. Quite the thrill-seeker, Claire’s gone skydiving, bungee jumping, and enjoys anything that puts her on edge (quite literally), it’s no wonder she’s in the business of events with never a dull moment!