3 ways you can use videos to promote your event brand

Without a doubt, video has claimed the top spot as King of content in 2016! In fact it is estimated that by 2018, 70% of the total internet traffic will be video. While it has become easier to create and distribute videos, it has also become harder to grab the attention of your audience. 5% of viewers drop out of a video after 1 minute, and 60% drop off after 2 minutes. How do you ensure that you (1)  can command the attention of your target audience and (2) get them to watch your video to completion? You need to know “who” you are talking to and “where” they will […]

Read More

5 free livestreaming apps to increase attendee engagement at events

Live video streaming has been around for a long time, but what has changed is the availability of technology that makes streaming more accessible to anyone with a smartphone.  51.9% of marketing professionals worldwide name video as the type of content with the best ROI.  Why should event organisers adopt another technology if they are already involved on various sites of social media? Yes, each social networking site provides a slightly different opportunity for business owners but live streaming video is a great way to interact with your audience in real time.  What makes live streaming different from recorded videos that you can upload onto your social channels? Live streams […]

Read More

Avoid These 5 Common Mistakes When Promoting Your Event on Facebook

You have an idea for an event. You set up your Facebook event page. Now you wait for your target audience to indicate that they are attending your event. Sounds simple enough, right? But how often do we find that there aren’t enough people indicating their interest in the event? This is a common problem for many organizers and we address the 5 common mistakes that organizers make, so that you can learn from them.  1: Incomplete Information When your event page goes live, you should have the basic information such as venue, time, date, cost, and link to ticket purchasing or registration. Information such as agenda can be updated […]

Read More

Your Next Event Venue: 5 Offbeat And Quirky Places in Penang

At Peatix, we love to discover hidden venue spaces and share them with our organizers. One of the areas that we have been checking out is Penang, especially in the beautiful Georgetown area. When organising events, it is refreshing to keep the venues new and unexpected for your attendees. We have shortlisted 5 off the grid venues that you may consider when planning your next event.  1. Hin Bus Depot   Hin Bus Depot was an abandoned bus depot, which was given a new leash of life, and now thrives as an art space. There is an old world charm to this space, much like some of the other spaces […]

Read More

5 Ways To Save On Costs When Planning Your Event

Budget is always a concern for event organizers regardless of the scale of events. But a limited budget shouldn’t be a reason for not putting up the best experience for your attendees. Limited budget should fuel your imagination and provide you with incentives to think out of the box and do something unique at your event.  1. Collaboration to the rescue Sometimes the solution to the budget problem lies in collaboration. Are you able to find partners who are also interested in providing value to the same audience? How would they be able to contribute to your event? Perhaps they might be able to handle half of the event and […]

Read More