Seven Tips to include in your winning event strategy

In my previous post, we talked about some major pitfalls I have personally experienced in my years planning technical events for the developer community. Thankfully, there are at least seven tips that my colleagues and I have found to be helpful. Some may seem obvious, and others hopefully will help you have an ah-ha moment to improve your next planning.1: Build your Event StrategyCreate a concise outline of the story you’re about to tell with your event. Identifying the who, what, where, when, why, and how components gives the planning stage structure.The end result of this process should result in the vision of the event. It will be the drawing board […]

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7 mistakes that successful companies avoid when they use events to growth hack

When a company decides that they want to use events as a strategy to increase their user engagement, they usually jump head first into thinking about the silo aspects of an event planning; cost, date, venue, attracting attendees, and food.While enthusiasm for creating an event can be infectious, this isolated approach to events can lead to many pitfalls that can lead to the failure of the event even before it has had a chance to see the light of day.Successfully planning and executing events can be a powerful growth tool since it provides real time opportunities to actually see, hear, and interact with your community.So if you are exploring using […]

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