Invoking the Five Senses for a Memorable Event: Elevating the sense of taste

  When it comes to the sense of taste at events, we often think of catering as the go-to solution. What if, we could do so much more with invoking the sense of taste to change the perception of events like yours and leave a tasteful impression on attendees even long after your event?     In crafting ideas on raising funds for exhibits at the Asian Civilisations Museum, Mei-yi Wee, who’s the Deputy Director of Philanthropy and Marketing, conceived AfterHours@ACM. It’s a lifestyle event series that pairs food with museum exhibits with the aim of attracting C-suite executives who may not otherwise perceive visiting a museum as their go-to form of after […]

Read More

Invoking the Five Senses for a Memorable Event: Innovating with virtual reality for a different visual dimension

  How can one incorporate the sense of sight into your event to make it more memorable? With the advent of technologies like Virtual Reality (VR), you can now take attendees on a visual feast regardless of time and place. Lionel Chok, the Founder of creative technology startup Immersively, gives you five innovative ways you can use VR to leverage cutting edge technology that adds a different visual dimension to your events.   Create a 360-degree video: This enables others who aren’t present in the event to experience it post-event anytime, anywhere, as if they were there when they use a VR set to watch the video. A 360-degree video will capture the […]

Read More

Invoking the Five Senses for a Memorable Event: Including hands-on elements to any event

  Incorporating the sense of touch is often a challenge, how can you do so even if your event is not a typically hands-on one?     Jonathan Siegel, the co-organiser of PechaKucha Nights Singapore, a global talk series where speakers give presentations in a 20 x 20 format, in other words, running through 20 slides in 20 seconds on a topic typically in the creative field. He gave his event a hands-on twist and shares how you too can put in hands-on elements.   Know your audience well to determine the sort of experiences they will value. Jonathan actively run surveys and get feedback through their Facebook page. They […]

Read More

Invoking the Five Senses for a Memorable Event: 4 tips to amplify the sensorial experience of sound

  Did you know, sound waves are essentially a form of energy that creates vibrations in the air? It is exactly these differences in vibrations or frequencies that makes us feel a different way. Sound evokes emotion – it can make you feel energetic, sad, happy, scared, relaxed. Sound can bring up memories and pull you back to a specific period where you experienced it. Brands know this hence the familiar jingle. It’s a powerful tool you can use at events to make your event memorable even many years after.     Franc Gooding, the Founder of Silent Disco Asia, an event where attendees bop to music that blasts through […]

Read More

Invoking the Five Senses for a Memorable Event: 5 tips to evoke memory and emotion with scents

  The sense of smell may often be downplayed, yet it has the capacity to put tears in your eyes, calm you, put you in a foul or positive mood, and even help you recall an event. All in thanks to your amygdala, the section in your brain that gets triggered when you smell and that controls emotions, behaviours and long-term memory. Scents are invisible, but pervasive. What more, the sense of smell makes up 90% of what you taste! Recall a time when you had a flu? Your food probably tasted pretty bland.     Sandy Blandin, a professional perfumer and the Founder of Nose Who Knows, gives you […]

Read More