10 must-read social media blog posts to up your game in event marketing

must-read social media blog posts
Managing social media for your event can be a daunting yet intriguing task as you figure out what would work best to attract, engage, and convert your target audience to become ticket buyers. <!– –>   That said, many a social media marketer has gone before us to experiment with the vast landscape that is social media from tampering with different platforms, post types, hashtags, ads, and most recently, live video. Instead of reinventing the wheel, we can get a slew of readily available and valuable tips, insight, and best practices from articles around the web that comes with experience in dabbling with social media as a marketing channel.   […]

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How to use Facebook Live effectively at your events

With more than 1.5 billion people already on Facebook, that is where the audience is! The large network is one of the reasons why Facebook Live will succeed. Facebook says that its initial data shows that people comment 10 times more on Facebook Live videos than on regular videos. If your event has yet to explore using Facebook Live to engage with your audience, particularly those not in attendance, you should start thinking about how you can since it is a channel that is sure to bring you closer to your event’s target audience. Facebook Live works in a straightforward manner; it allows anybody to stream a video from their smartphone and broadcast it […]

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How to film professional event videos with just your smartphone

Did you know that broadcast media Channel 4 News racked up over 200 million video views on Facebook since switching to a video-only posting strategy? That’s a ton of engagement, with a young audience of 35 and below too! Using videos to drive engagement on your social media channels to promote your event can be a very attractive proposition. But you might be wondering how you can get started on creating high quality videos even with little to no expertise or professional equipment. With the advancements in smartphones these days, all you really need to create great videos is your smartphone! We provide you with five handy tips to guide you in producing your first video with a smartphone.  Start […]

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How to negotiate a partnership to keep costs low for your event

Most, if not all of us, kickstart events with the aim of continuity both for the community we’re running it for and for the purpose we champion with the event.   Stopping at one is rarely the case in running events.   Events as we know it though are costly both in terms of time and money. How then can we make organising an event sustainable such that we’re able to do more and for longer?     Forming strategic partnerships with providers of a service or product you require for your event is one way. We outline five steps to negotiating a win-win deal to keep costs low for […]

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5 misconceptions about event marketing (and how to fix them)

Putting an event together is one thing, but getting the word out about your event so your community hears about it and attends is a whole different ball game. Marketing is very much an integral aspect of event management, and includes many dimensions from positioning to pricing to channels being used for outreach. We debunk five misconceptions around event marketing, and how you can fix them. 1. “I’ll keep my event free as it’ll mean more people will turn up.” Strangely, from experience in having attended many events at Peatix, paid events tend to increase the likelihood of attendees turning up with free events typically having a 40-50% drop out rate. […]

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