Sell-Out Events: How To Promote Buying Event Tickets On Your Website

Make it so simple for attendees to buy a ticket through your website they’ll be hard pressed not to. We offer some tips, as inspired by organisers here in Singapore.

1. Place an event banner with your event page’s URL on your website. For the best visibility, place the banner either at the top or at least on the front page of your website.

Front page banner

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2. Create a dedicated webpage for ticketing information and include a “ticketing” tab on your website. This makes it clear where your audience should click on for tickets.
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Ticketing Page Download

The Download Festival



3. Direct traffic from your website to your ticketing page by including links to your Peatix event page.
– Links to multiple events
Links Evil Empire

The End of History



– Visible link to “Get Your Tickets” at the top of your website
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4. Add a Peatix ticketing widget to your site. Attendees can purchase tickets straightaway!
Peatix

– Login to your Peatix account.
– Click the “Promote” tab in your dashboard.
– Customise your widget according to size, colour, and display of ticket type or attendees.
– Copy the code and paste it into your web page and it should appear as such!

Widget download

The Download Festival




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Watch this space: A series of tips on “Sell Out Events” will be brought to you by Peatix in the coming weeks. Like us on Facebook or follow us on Twitter!

Event Marketing, Global, Singapore. permalink.
Claire Ding
Claire Ding is the Community Manager at ticketing platform Peatix in Singapore. She runs a community event for organisers, Backstage Pass , where organisers connect with others and learn tips on event management. Quite the thrill-seeker, Claire's gone skydiving, bungee jumping, and enjoys anything that puts her on edge (quite literally), it's no wonder she's in the business of events with never a dull moment!