#HomeGrownSG: Growing events from the ground-up in Singapore

Where else in Singapore would you find a roomful of organisers gathered on a single evening buzzing in anticipation for and excitement of what’s to come? None other than at Backstage Pass of course, a community event by Peatix for organisers!

Backstage Pass by Peatix at The Hub Singapore
Backstage Pass by Peatix: Mingling audience before the start of the event

Held at the heart of town at vibrant co-working space, The Hub Singapore, attendees of Backstage Pass streamed in through its sliding doors presenting their e-ticket at the registration desk. Attendees had the surprise of having their mobile app synchronised with ColorSync, Peatix’s innovative and secure check-in technology that matches the flashing of a sequence of colours to determine if a ticket is valid within a specific geolocation. (Although not fully rolled out yet, more information on how ColorSync works can be viewed here.)

Backstage Pass by Peatix at the registration desk

Now, what does it take to grow an event from the ground-up in Singapore? Precisely the question that piqued the interest of Backstage Pass attendees. Seven organisers across seven genres took the stage to share from their experience the learnings of growing global franchises locally or putting their own event idea into action. We bring you the key takeaways:


Backstage Pass by Peatix: Organisers clockwise - William of SG Makers, Morgan of Singapore Pub Crawl, Adrianna of Culture Kitchen, Su Pei of See & Be Seen, Justin Hall of Walkabout Singapore, Richard Korff of CreativeMornings Singapore, Stella Gwee of Shophouse&Co

Clockwise from top: William of SG Makers, Morgan of Singapore Pub Crawl, Adrianna of Culture Kitchen, Su Pei of See & Be Seen, Justin of Walkabout Singapore, Richard of CreativeMornings Singapore, Stella of Shophouse&Co



1. Meetups: William Hooi of Singapore Makers. Be purpose-driven. For Singapore Makers, the idea was not to make money out of the event but rather to bring creativity into Singapore.
2. Nightlife & Parties: Morgan of Singapore Pub Crawl. A well planned event promotes itself to an audience but forming key partnerships is important too. Look for partners in various industries relevant to your event to help keep your event fresh and do things differently to eventually scale your event to a bigger one.
3. Food & Social Good: Adrianna of Culture Kitchen. Change what you don’t, instead of just do what you love. Act on issues you care about and have a passion for. Get started on it and you’ll be surprised at the number of people willing to rally with you.
4. Sports: Su Pei of See & Be Seen 2014. When it comes to dealing with sponsors, patience and connections are key to securing them. Manpower is also tough to handle for events of a large size but departmentalising helps to divide and conquer.
5. Startups: Justin of Walkabout Singapore. Build an event around a community you’re passionate about (in his case, startups). Work with a team who’s equally passionate to get your event going.
6. Community: Richard of CreativeMornings Singapore. Know your volunteers and understand what makes them tick. When it comes to sponsors, ensure they’re aligned with the believes and passion of your community. It’s easier to work with them if they are. In everything you do for your event, do it for the benefit of the community.
7. Design & Architecture: Stella of Shophouse&Co. There are three key elements to every event: venue, experience, and people. Look for the community of people you want to impact with your event first. Approach the people, and seek their input on the experience they want out of an event. Seek for a venue that could help create that experience.

Backstage Pass by Peatix: Intently listening audience

Hearing from these seven organisers about growing events from the ground-up in Singapore certainly shows that starting an event is no easy feat but one that’s driven by lots of passion for a field, cause or movement. Passion enough to pull through the challenges of event organising in Singapore to execute the brilliant events that Singaporeans come to know about and love.

Backstage Pass by Peatix: Dani of Singapore Tourism Board on a brief spiel about the Kickstart Fund for events

The Singapore Tourism Board also shared a snippet into the $5 million Kickstart Fund and how they can help lifestyle test-bed events with tourism potential to get off the ground. Register for the public briefing on 5 May 2014, 3pm, to hear more.



Backstage Pass by Peatix: Social Playground, live Instagram printing service for events

Attendees at Backstage Pass took home an instant Instagram print-out tagged with the running hashtag for the evening, #HomeGrownSG! *HINT: Check your app for a coupon to have Social Playground at your next event.



Interested to see more of what happened at Backstage Pass? Check out the event timeline for Tweets and Instagram posts with hashtag #HomeGrownSG, and Facebook photo album too.

Save the date, the next Backstage Pass is slated to happen Fri 13 June, 2014. Follow Peatix on Facebook or Twitter to keep in the loop. Till then!

Happy attendees

Event Management, Global, Singapore. permalink.
Claire Ding
Claire Ding is the Community Manager at ticketing platform Peatix in Singapore. She runs a community event for organisers, Backstage Pass , where organisers connect with others and learn tips on event management. Quite the thrill-seeker, Claire's gone skydiving, bungee jumping, and enjoys anything that puts her on edge (quite literally), it's no wonder she's in the business of events with never a dull moment!