How to negotiate a partnership to keep costs low for your event

Most, if not all of us, kickstart events with the aim of continuity both for the community we’re running it for and for the purpose we champion with the event.   Stopping at one is rarely the case in running events.   Events as we know it though are costly both in terms of time and money. How then can we make organising an event sustainable such that we’re able to do more and for longer?     Forming strategic partnerships with providers of a service or product you require for your event is one way. We outline five steps to negotiating a win-win deal to keep costs low for […]

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Sponsor Appeal: 10 creative event sponsorship opportunities

Regardless the size, organising events are a costly affair. Venue rental, sound equipment hire, catering, and photography are some of the big cost items, just to name a few. Ticket sales alone rarely make the cut in helping an event breakeven with the need to rely on other sources of income or cost-cutting measures, including in-kind and cash sponsorship.   When approaching businesses for sponsorship though, we must bear in mind that they too have a return on investment to meet in dishing out cash or in-kind products or services. Sponsorship is essentially a part of their marketing spend and strategy for either customer acquisition or brand awareness. Logo placements, social […]

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How to get sponsors for your event: 4 questions you should think about

  Getting event sponsorship is often necessary for events to keep within budget, be it an in-kind sponsorship of a product or service to keep costs low or a cash sponsorship to pay for costs. It can be tempting to approach or accept any and every sponsor available. Yet, in order to foster a successful partnership such that organisers, sponsors and even attendees benefit as a result, securing sponsors will require greater deliberation. We suggest asking yourselves these four questions before deciding to work with a sponsor.    1. Does the sponsor’s beliefs align with what you’re trying to achieve with your event? If your event promotes healthy living, it would […]

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5 Ways To Save On Costs When Planning Your Event

Budget is always a concern for event organizers regardless of the scale of events. But a limited budget shouldn’t be a reason for not putting up the best experience for your attendees. Limited budget should fuel your imagination and provide you with incentives to think out of the box and do something unique at your event.  1. Collaboration to the rescue Sometimes the solution to the budget problem lies in collaboration. Are you able to find partners who are also interested in providing value to the same audience? How would they be able to contribute to your event? Perhaps they might be able to handle half of the event and […]

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7 ways to keep your sponsors returning for your next event

7 ways to keep your sponsors returning for your next event
With the right sponsors, everyone wins! Your sponsors receive a significant brand boost with their desired demographic, event attendees gain access to solutions offered by your company and the sponsors, and your event benefits from the funding to make it happen. What can you do to maintain the relationships with sponsors that you court for your event? We explore 7 ways you can engage with your sponsors so that you can play them for keeps. Understand the needs of your Sponsors The first rule to sponsorship is that you have to place the needs of your sponsors above your own. What does this entail? You need to find out the […]

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