For some reason our data scientists are still hard-pressed to make any conclusive statements about, musicians and concert producers have taken a liking to our site. And in the course of working with these organizers and attending their concerts—from the classical to the 80s to the punk band we’d rather not write the name of—we’ve observed some best practices for ticketing and checking-in concert-goers. When you’re done reading this, we guarantee you’ll be equipped to handle a Bieber concert…not that you’d want to, unless of course we’re talking about 17th century composer and violinist Heinrich Ignaz Franz von Biber, whose concert you will also be prepared to logistically triumph over.
You can think of it as a discount for buying in advance, or an increase in price for waiting to buy at the door, but the result remains the same: charging less online encourages concert-goers to buy tickets beforehand, thus eliminating work for those working the door and decreasing in-line waiting time for attendees. This is sometimes called “early-bird pricing,” likely in reference to the early bird getting the worm mantra, but since most concerts are at night, lots of birds don’t eat worms and plenty of other animals also have early, productive mornings, we prefer to call this “prudent-pea” pricing, for obvious self promotional and alliterative reasons.
Have 1 ticket-checker for every 48 concert-goers
This might seem strangely specific, but we’ve done the field work and crunched the numbers, and when you get more than 48 attendees for every 1 ticket checker, things start to get real. Lines get long. People get cranky. That crankiness translates into bad energy during the performance. That bad energy elicits a bad performance from the artist. The artist’s career is over. OVER. As a courtesy to the artist, don’t end his or her career. Have sufficient staff at the door.
Take care of your VIPs and your elderly
At any concert there will be the normal ticket holders, then there will be those who know someone and/or those who are very old. The entitlement and confusion, respectively, usually shown by the last two groups require special attention. That special attention can be provided by an usher or someone appointed to take care of these exceptional demographics, who can lavish cordiality on them as they’re shown to their specially reserved areas, which, god willing, you’ve remembered to cordon off for them.
Have a backup list
And a backup list for your backup list. Ideally you’d be checking in concert-goers electronically, but if your phone or phones crap out, the backup list is beyond critical. Also Beyond Critical is a decent band name…or an even decent-er name for a sub-unit of the emergency room.
Consider not selling CDs and t-shirts
Selling CDs after the show is a great idea…in nineteen-ninety…something. T-shirts are still relevant today, but the high price demanded at most concerts turns off even the most ardent fans. We don’t actually have any advice on what you should be selling…just that it’s a little sad when there’s a dejected stack of CDs and near-suicidal t-shirts sitting fabulously unloved at the end of the show.
Show some gratitude for God’s sake
When you write a thank you note for a great present, it’s some percentage gratitude and some percentage assuring reoccurring presentage for yourself in the future. One of the great advantages of selling tickets online is the ability to communicate with those in the audience. When a thank-you message is sent after a concert, reoccurring patronage increases an estimated 8000%. And that’s just estimated—in reality the number could be much higher. We actually estimate the number in reality to be around a 45000% increase. Again, just our estimation, but suffice it to say a sincere thank you goes a long way.
Those are all of our tips! If the concert you are organizing is still a disorderly mess, then you also may be a disorderly mess and this blog can do little to help you. Good luck!